Lead generation and management
The real meaning of lead generation and management The act or practice of locating and cultivating new clients for a company's goods or services. In simple words it means, Lead generation, or the marketing activity of generating and capturing interest in a product or service to establish a sales pipeline, allows businesses to nurture leads until they're ready to buy. Lead generation is beneficial to every type of organisation, regardless of size or industry, and may be used in both B2C and B2B environments. Types of lead generation : - In the lead generation sector, there are two categories of leads: sales leads and marketing leads. Demographic parameters such as FICO score (United States), income, age, household income, psychographic, and so on are used to produce sales leads. These leads are resold to a variety of companies. Email marketing lead generation : - Lead generation, or th...